Saturday, August 11, 2007
Universal Mimics the Mouse, Raises Prices
A few days ago, Disney announced a hike in admission prices. Handed yet another opportunity to differentiate itself from the "evil corporation" (a Simpsons Movie reference) down the road, Universal punted.
Oh, I get it. "We're making more money and people are staying away. So, if we raise prices, convincing more people to stay away, we'll probably make even more money!"
Brilliant!
The same day it reported a rise in corporate profits and a continued slide in theme-park attendance, Universal Orlando raised many of its ticket prices Friday, matching Walt Disney World's $71 for a one-day adult admission.
The new prices took effect immediately, days after Disney instituted similar increases. Both resorts raised their basic one-day, one-park ticket by $4.
Oh, I get it. "We're making more money and people are staying away. So, if we raise prices, convincing more people to stay away, we'll probably make even more money!"
Brilliant!
