Tuesday, August 07, 2007
Make That TWO Million Dreams
Looks like Disney is going to extend its popular "Year of a Million Dreams" program through 2008. So says a promo sent to annual passholders.
The popular program -- which includes daily prize giveaways awarded randomly -- has been credited with increasing attendance at all of the Walt Disney Co. (NYSE: DIS) parks since it debuted in October 2006.
No specific details are available yet on whether there will be changes to the types of prizes given away, but speculation is that at least a few new tweaks to the program are in store for 2008.
