Wednesday, June 13, 2007
Holy Land Still Struggles
Despite the recently announced rescue by Trinity Broadcasting, it looks like the Holy Land Experience still faces challenges.
Money has been a perennial problem for Holy Land. Although it operates as a not-for-profit business, the 6-year-old attraction has suffered declining attendance and has been unable to attract sufficient donations to cope with rising costs.
Thomas E. Powell, Holy Land's president, blames a poorly funded marketing campaign and rising operational costs for the attraction's monetary woes.
"We cannot support ourselves through ticket sales," Powell said. "We haven't been able to promote ourselves except through word of mouth. What we have done now is entered in a marriage that provides an opportunity for growth."
